Everything you need to know about your website
– The layman's point of view.
I have a small business. Do I need a website?
Photo by Alesia Kazantceva on Unsplash |
This is a very common question that I am often asked about.
Well, there are numerous benefits to name a few.
First, You can reach to a wider audience, thus reaching more and more people.
Well, there are numerous benefits to name a few.
First, You can reach to a wider audience, thus reaching more and more people.
Your
potential clients may want to know your product and services, the way
you work, the assignments completed so far etc. To showcase your
completed projects, you may want to have a portfolio page on your
website.
You
may have a testimonial page of reviews or ratings of existing / past
clients so that your customer would know what others think of your
work.
From
your current experience, you might have realised, you are being asked
the same kind of questions from your enquiries. You may keep FAQ
page as a part of your website.
Thus,
your business will remain open 24/7 globally as well, covering all
the time zones.
How much will the website cost?
- The cost involved may include development fees to the developer.
This may vary depending upon the complexity of the web pages, if they are static ( information only ) or dynamic (database, e-commerce etc).
- The domain name fees
The
unique name of your website is the domain name.
(eg:
www.websitename.com)
This
can be free if the hosting provider has this offer or some amount
payable to the domain provider for a year or multiple years.
- The website hosting fees
Website
hosting means, the storage space allocated to you on the web server.
This is payable to the hosting provider for a year or multiple
years.
Tip:
Buying domain and hosting for more than one year turns out cheaper
than just for a year.
- Any other graphic design fees
For
example logo designing, any special imagery etc.
- Fees for creating your Social media profiles for you to use.
How much time will be needed for my website to be up and running?
The
first time needed will be for gathering all the information that you
wish to put on your website.
Depending
on the feasibility, all that is possible to put, will be showed to
you in the form of mock-up or layout or as we call it , a wireframe
of the website.
When
the layout is finalised, your content are put at the relevant places.
If you
have your color scheme ready in your mind, the contents are ready,
then, this time will be saved. Also, you need to have domain name (
eg. Www.mydomainname.com)
decided.
When
all key points, like logo, layout, contents etc are finalised, the
site is ready to go live.
Once
the domain name, and hosting are purchased, the site can be uploaded.
Voila!
It is up and running! Congratulations!
Do I start getting clients straight away?
The
answer is – may or may-not!
Once
your site is up and running, it needs to be made SEO friendly ie,
Search Engine Optimisation must be done. There are various companies
that specialise in it. You may also ask your website developing
company for your site.
Secondly,
you also need to do digital marketing. Again, there are specialised companies doing the same or your developing company might help you
with this.
It may
take 3 months to 6 months for the web traffic to notice your web
presence through search engine. Although you can get your visiting
cards printed with the website on it, as well as mouth publicity
helps.
So, hopefully now you have your doubts cleared about your website, and can go ahead and get your website done.
Thank you, hope it was useful to you.
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